What is Vertical Brand Tasting?

A Vertical Brand Tasting is a cigar tasting event where participants sample multiple cigars from the same brand but in different sizes, shapes, or vitolas. The purpose of this type of tasting is to compare how the blend performs across various formats, as different sizes can affect the strength, flavor, and burn of the cigar. Vertical tastings are popular among enthusiasts who want to explore the full range of a particular brand’s offerings. This method of tasting helps smokers understand the influence of vitola on the overall smoking experience and allows them to discover their preferred size within a brand.